After graduating from Advertising school in Santiago, Chile in 2003, I worked for a multinational ad agency. That was followed by a corporate marketing role that had me working in permanent contact with offices and collaborators in Ecuador, Peru, Mexico and the U.S., among other locations.
I moved to New York City in 2006 and since then I have been calling Brooklyn my home. While working again for an ad agency and later in corporate areas, I started to develop a deep interest in content strategy and copy writing. I also realized that not all the Spanish content you see everyday in the U.S. has been carefully crafted. In fact, as a native speaker is easy to see how much of it only had quick, last-minute translation from English. That led me to start a parallel life as a copywriter and content creator.
Today I am proud to say I can work either managing marketing projects and campaigns or working on creating, developing and editing original content. And sometimes (most of the time, to be honest) I can do all of those things at the same time.
These days you can usually find me on LinkedIn and Instagram. You can also see some of my past work as editor and copy writer here.