After graduating from Advertising school in Santiago, Chile in 2003, I worked for a multinational ad agency. That was followed by a corporate marketing role that had me working in permanent contact with offices and collaborators in Ecuador, Peru, Mexico and the U.S., among other locations.
I moved to New York City in 2006 and since then I have been calling Brooklyn my home. While working again for an ad agency and later in corporate areas, I started to develop a deep interest in content strategy and copy writing. I also realized that not all the Spanish content you see everyday in the U.S. has been carefully crafted. In fact, as a native speaker is easy to see how much of it only had quick, last-minute translation from English. That led me to start a parallel life as a copywriter and content creator.
Today I am proud to say I can work either managing marketing projects and campaigns or working on creating, developing and editing original content. And sometimes (most of the time, to be honest) I can do all of those things at the same time.